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How Did F1 Lose $1 Billion Of Value In Two Months? Two years ago New York Post media reporter Claire Atkinson revealed that Liberty Media planned to buy Formula One auto racing from its controlling shareholder the private equity firm CVC so there shouldn’t have been any surprise when it finally announced the deal earlier in September. However, the majority of the sports media was dazzled by the $8 billion price tag which some saw as being as high-octane as it gets. Not everyone.
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